Legal
Terms of Use
These Terms of Use (the "Terms") are a legal agreement between you and Iriondo Advisory LLC, a Pennsylvania limited liability company ("Iriondo Advisory", "we", "us" or "our"). They govern your use of robertoiriondo.com and www.robertoiriondo.com, including every page, file and feature on them (the "site"). Iriondo Advisory operates the site and is the company through which Roberto Iriondo provides consulting, advisory, fractional CMO, website, SEO, content and related services.
Please read these Terms carefully. By using the site, you agree to them. If you do not agree, do not use the site. Section 14 requires most disputes to be resolved by individual binding arbitration and waives jury trials and class actions. Sections 10 and 11 limit our liability.
If you use the site on behalf of a company or other organization, you agree to these Terms for it and confirm that you have authority to do so; "you" then includes that organization. You must be at least 18 years old to use the site.
1. The site is information, not a service agreement
The site describes Roberto Iriondo's background and the services Iriondo Advisory offers, and shares articles, opinions and examples. It is provided for general information only.
- No engagement. Visiting the site, sending a message, or talking with us about possible work does not create a client, advisory, consulting, employment, partnership, agency or fiduciary relationship. A relationship exists only when Iriondo Advisory and you both sign a written agreement, such as a services agreement, statement of work or signed proposal (a "Client Agreement").
- Client Agreements control. All services are provided by Iriondo Advisory LLC, not by any individual personally, and only under a Client Agreement. If a Client Agreement conflicts with these Terms, the Client Agreement controls for the services it covers.
- No professional advice. Nothing on the site is legal, tax, accounting, financial, investment or other professional advice. Marketing, SEO, generative engine optimization (GEO) and AI topics change quickly; content may be out of date, incomplete or wrong for your situation. Do not act on it without getting advice that fits your circumstances.
- No guaranteed results. Past results, case studies, metrics, client names and testimonials describe specific situations and do not promise similar outcomes. We do not guarantee any ranking, traffic, visibility in search engines or AI assistants, leads, revenue or other result. Search engines, AI platforms and other third parties control their own systems and can change them at any time.
- Opinions. Articles and posts reflect the author's views at the time of writing. They are not the views of any current or former employer, client or partner.
2. Messages you send us
The contact form and email are for business inquiries. Please do not send confidential, proprietary or sensitive information until a written confidentiality agreement or Client Agreement is in place. Unless such an agreement says otherwise, information you send before then is not treated as confidential, and sending it does not create any obligation for us. You confirm that what you send is accurate, that you have the right to share it, and that it does not infringe anyone's rights or break any law.
If you send ideas, suggestions or feedback about the site or our services, you grant us a perpetual, irrevocable, worldwide, royalty-free right to use them for any purpose without obligation or payment to you.
How we handle personal information is described in our Privacy Policy, which is part of these Terms.
3. Intellectual property
The site and its content, including text, articles, designs, layout, graphics, photos, code, structured data and the selection and arrangement of all of it, are owned by Iriondo Advisory LLC or its licensors and are protected by copyright, trademark and other laws. All rights not expressly granted in these Terms are reserved.
Subject to these Terms, you may view the site and print or save reasonable portions for your own personal or internal business reference, as long as you keep all copyright and other notices. You may quote short excerpts with a credit and a link to the source page. Any other copying, reproduction, distribution, modification, public display, sale or creation of derivative works requires our prior written permission.
The names "Roberto Iriondo" and "Iriondo Advisory", the goat logo and related marks may not be used in a way that suggests our endorsement, sponsorship or affiliation without our written permission.
4. Client names, logos and other trademarks
Company names, logos and trademarks of clients, employers, partners and other organizations shown on the site belong to their owners. They are used only to describe past or current work and relationships, which is a factual reference. Their appearance does not mean that any of those organizations endorses Iriondo Advisory, or that Iriondo Advisory endorses them, unless stated otherwise. If you represent an organization and want a reference changed or removed, email us.
5. Acceptable use
You agree not to:
- use the site in violation of any law or anyone's rights, or for fraud, spam or harassment
- copy, mirror, republish or resell the site or substantial parts of it, or present its content as your own
- attack, probe, overload or disrupt the site or its servers, try to get around security or access controls, or introduce malware
- use automated tools to collect personal information from the site, including email addresses
- impersonate Roberto Iriondo, Iriondo Advisory or anyone else, or misrepresent your affiliation with us
- send unsolicited advertising or bulk messages through the contact form
- help or allow anyone else to do any of the above
Search engines and AI assistants may crawl, index, summarize and cite the site in line with our robots.txt file, as long as they link or attribute to the source and do not republish substantial parts of it.
6. Third-party links and services
The site links to and uses services run by others, such as LinkedIn, GitHub, Medium, Towards AI, publishers of our articles, Formspree, Cloudflare and Google. We do not control them and are not responsible for their content, availability, accuracy, security or privacy practices. A link does not mean we endorse the linked site. Your use of a third-party site or service is at your own risk and under its own terms.
7. Availability and changes to the site
We may change, suspend or remove any part of the site, or stop operating it, at any time and without notice. We may restrict or end your access to the site at any time, for any reason, including if we believe you have broken these Terms.
8. Downloads and printouts
Any file, template, résumé or printout you get from the site is provided for reference only and "as is". You are responsible for checking it before relying on it and for protecting your own devices and data.
9. Disclaimer of warranties
TO THE FULLEST EXTENT PERMITTED BY LAW, THE SITE AND ALL CONTENT, MATERIALS AND INFORMATION ON OR THROUGH IT ARE PROVIDED "AS IS" AND "AS AVAILABLE", WITH ALL FAULTS AND WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED OR STATUTORY. IRIONDO ADVISORY LLC AND ITS MEMBERS, MANAGERS, OFFICERS, EMPLOYEES, CONTRACTORS, AGENTS, SUCCESSORS AND ASSIGNS (THE "IRIONDO ADVISORY PARTIES") DISCLAIM ALL WARRANTIES, INCLUDING ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, COMPLETENESS AND QUIET ENJOYMENT, AND ANY WARRANTIES ARISING FROM A COURSE OF DEALING OR USAGE OF TRADE. WE DO NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, SECURE OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE SITE OR ITS SERVERS ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. YOU USE THE SITE AT YOUR OWN RISK.
10. Limitation of liability
TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT WILL ANY IRIONDO ADVISORY PARTY BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, BUSINESS, GOODWILL, DATA OR OPPORTUNITY, ARISING OUT OF OR RELATING TO THE SITE, ITS CONTENT, THESE TERMS OR ANY COMMUNICATION WITH US, WHETHER BASED ON CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY OR ANY OTHER THEORY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
THE TOTAL LIABILITY OF ALL IRIONDO ADVISORY PARTIES TOGETHER FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SITE, ITS CONTENT OR THESE TERMS WILL NOT EXCEED ONE HUNDRED US DOLLARS (US $100).
These limits apply even if a remedy fails of its essential purpose, and they are an essential part of the bargain between you and us; the site is provided free of charge in reliance on them. Liability for services is governed only by the applicable Client Agreement. Some jurisdictions do not allow certain exclusions or limits, so some of the above may not apply to you; in that case our liability is limited to the smallest amount the law allows.
11. No personal liability
Iriondo Advisory LLC is a limited liability company. You agree that the site, its content and any services are provided by the company alone, and that any claim arising out of or relating to them may be brought only against Iriondo Advisory LLC, and not personally against Roberto Iriondo or any other member, manager, officer, employee, contractor or agent of the company. The Iriondo Advisory Parties are intended to benefit from the protections in these Terms and may enforce them.
12. Indemnification
To the fullest extent permitted by law, you agree to defend, indemnify and hold harmless the Iriondo Advisory Parties from and against any claims, demands, losses, damages, liabilities, judgments, settlements, costs and expenses, including reasonable attorneys' fees, arising out of or relating to (a) your use or misuse of the site, (b) anything you send us, (c) your breach of these Terms, or (d) your violation of any law or the rights of any third party. We may take over the defense of any matter at your expense, and you will cooperate with us. You may not settle any matter that affects an Iriondo Advisory Party without our written consent.
13. Time limit for claims
To the extent permitted by law, any claim arising out of or relating to the site or these Terms must be filed within one (1) year after it arose. Otherwise, it is permanently barred.
14. Disputes, arbitration and class action waiver
Informal resolution first. Before starting any formal proceeding, you agree to email [email protected] with a description of the dispute and the relief you want, and to try in good faith to resolve it with us for at least 60 days.
Binding arbitration. If the dispute is not resolved, any dispute, claim or controversy arising out of or relating to the site, its content or these Terms, including their formation, scope, validity or enforceability, will be resolved by final and binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules (or, if you use the site only as a consumer, its Consumer Arbitration Rules), before a single arbitrator. The arbitration will take place in Allegheny County, Pennsylvania, or by video or written submissions if the arbitrator allows. The Federal Arbitration Act governs this section. Judgment on the award may be entered in any court with jurisdiction. Each side pays its own attorneys' fees and costs, except as the rules or applicable law require otherwise.
Exceptions. Either side may bring an individual claim in small claims court if it qualifies, and either side may ask a court for an injunction or other equitable relief to protect its intellectual property or to stop unauthorized use or abuse of the site.
CLASS ACTION AND JURY TRIAL WAIVER. YOU AND IRIONDO ADVISORY EACH AGREE THAT DISPUTES WILL BE RESOLVED ONLY ON AN INDIVIDUAL BASIS, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, CONSOLIDATED OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE CLAIMS OF MORE THAN ONE PERSON. TO THE EXTENT ANY DISPUTE PROCEEDS IN COURT, YOU AND IRIONDO ADVISORY EACH WAIVE THE RIGHT TO A JURY TRIAL.
If the class action waiver is found unenforceable for a claim, that claim must be decided in court as described in section 15, and not in arbitration. This section survives the end of your use of the site.
15. Governing law and venue
These Terms and any dispute arising out of or relating to them or the site are governed by the laws of the Commonwealth of Pennsylvania, without regard to its conflict of laws rules, and by applicable United States federal law. Subject to section 14, the state and federal courts located in Allegheny County, Pennsylvania have exclusive jurisdiction, and you consent to their personal jurisdiction and venue and waive any objection that they are an inconvenient forum.
16. Changes to these Terms
We may update these Terms from time to time. When we do, we will post the new version on this page and change the effective date at the top. Changes apply from that date to your later use of the site; they do not apply to a dispute that you or we gave notice of before the change. If you do not agree to the updated Terms, stop using the site.
17. General
- Entire agreement. These Terms, together with the Privacy Policy, are the entire agreement between you and Iriondo Advisory about the site and replace any prior understandings about it. They do not replace any Client Agreement.
- Severability. If any part of these Terms is found invalid or unenforceable, it will be enforced to the maximum extent permitted, and the rest will remain in full effect.
- No waiver. Our failure or delay in enforcing any part of these Terms is not a waiver of our right to enforce it later.
- Assignment. You may not assign or transfer these Terms without our written consent. We may assign them, including as part of a merger, sale, reorganization or transfer of our business.
- Force majeure. We are not responsible for any delay or failure caused by events beyond our reasonable control, including outages of hosting, network or third-party services, cyberattacks, natural disasters, war, labor disputes or government action.
- Relationship. Nothing in these Terms creates any partnership, joint venture, employment, agency or fiduciary relationship between you and us.
- Electronic communications. You agree that agreements, notices and other communications we provide electronically, including on this page or by email, satisfy any requirement that they be in writing.
- Survival. Sections 2, 3, 4 and 9 to 17 survive any end of your use of the site.
- Headings. Headings are for convenience only and do not affect the meaning of these Terms. "Including" means "including without limitation".
18. Contact
Iriondo Advisory LLC
Attn: Legal
Pittsburgh, Pennsylvania, United States
[email protected]