About

I'm Roberto Iriondo, an AI executive advisor and consultant dedicated to propelling AI companies forward through innovative marketing strategies, impactful web growth, and content development. Leveraging my extensive experience and passion for AI and marketing, I help businesses overcome challenges and achieve their full potential. Let me help you explore how I can help with your marketing challenges.

Hey there! Thanks for stopping by. I'm a builder and strategist at my core. As an Executive Marketing Advisor & Consultant, I focus on helping AI companies navigate their unique challenges and opportunities in marketing, specifically web strategy, content, and growth. I co-founded Towards AI and continue to support its growth as an advisor to the CEO.

Beyond work, I'm interested in real estate and business investments, particularly those that generate passive income. Music is always in the background, and I'm a big fan of movies. My reading interests include startups, entrepreneurship, tech, and marketing.

Always open to connecting and sharing insights, so feel free to reach out.

Bio

Recently, I served as an advisor to the president of the Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), Eric Xing, focusing on special projects, including LLM360 and AI@MBZUAI. In 2019, I founded Towards AI, which was acquired in 2022. I continue to support its growth as a co-founder and advisor to the CEO. Between 2022 and 2023, I was Head of Technical Content at Cohere, where I shaped and crafted effective technical content strategies and narratives. Earlier, I held the same role at Snorkel AI from 2021 to 2022. From 2018 to 2021, I worked at Carnegie Mellon University under the guidance of Manuela Veloso and Roni Rosenfeld, serving as a front-end engineer and marketing lead. During this time, I developed platforms such as ML@CMU—CMU's Machine Learning Research blog, which is still in use today. Additionally, I founded a marketing agency that operated from 2017 to 2021, focusing on SEO services for emerging businesses. Throughout my career, I have supported various organizations, including Amazon Science, Gather AI, Determined AI, Lambda Labs, Udacity, and others, helping them achieve their business goals and significantly improving ROI.

Recently, I served as an advisor to the president of the Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), Eric Xing, focusing on special projects, including LLM360 and AI@MBZUAI. In 2019, I founded Towards AI, which was acquired in 2022. I continue to support its growth as a co-founder and advisor to the CEO. Between 2022 and 2023, I was Head of Technical Content at Cohere, where I shaped and crafted effective technical content strategies and narratives. Earlier, I held the same role at Snorkel AI from 2021 to 2022. From 2018 to 2021, I worked at Carnegie Mellon University under the guidance of Manuela Veloso and Roni Rosenfeld, serving as a front-end engineer and marketing lead. During this time, I developed platforms such as ML@CMU—CMU's Machine Learning Research blog, which is still in use today. Additionally, I founded a marketing agency that operated from 2017 to 2021, focusing on SEO services for emerging businesses. Throughout my career, I have supported various organizations, including Amazon Science, Gather AI, Determined AI, Lambda Labs, Udacity, and others, helping them achieve their business goals and significantly improving ROI.